Startups

Hamburg-based Adtriba raises investment worth millions

14 April 2021
Fresh capital to grow sales

The Hamburg-based Adtriba, which specialises in AI-supported marketing software, has attracted two new investors, Seed + Speed Ventures and Aschendorff Next GmbH and will receive a mid-seven-figure investment. Its existing investors include the Innovationsstarter Fonds Hamburg (IFH) and the High-Tech Gründerfonds. Adtriba's AI solution based on algorithms enables users to analyse, evaluate and optimise their marketing activities across all advertising channels.

Adtriba setzt auf mehr Transparenz im Online Marketing

„Wir und unsere Investoren sehen ein enormes Potenzial, moderne Marketing Science Methoden und Machine Learning Algorithmen für die neutrale Marketing Bewertung und Optimierung als SaaS (Software as a Service, Anm. d. Red.) anzubieten", sagt CEO János Moldvay. Marketing Manager würden zunehmend auf mehr Transparenz setzen und sich nicht mit den Lösungen der großen Ad-Plattformen zufrieden geben, so Moldvay, der das Startup Ende 2015 gemeinsam mit Ludwig Ostrowski in Hamburg gründete. Die Gründer nahmen 2016 am ersten Batch des Next Media Accelerators (NMA) teil. Ziel von Adtriba sei es, internationale Unternehmen bei der Entscheidungsfindung und der Planung ihrer Marketingstrategien und -Budgets auf Basis unabhängiger Daten zu unterstützen.

Die Adtriba-Gründer János Moldvay und Ludwig Ostrowski

Fresh capital to go towards sales channels 

The startup has won over well-known customers such as Montblanc, Flixbus and Die Zeit in the meantime. Adtriba recently tripled its worforce to 15 and expanded its software to include solutions for SMEs. The startup now intends putting the fresh capital towards the strategic expansion of sales and hiring more sales staff as well as making product-related investments.

tn/sb/pb

Sources and further information

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