The concept of the film deliberately sets itself apart from the aesthetics of conventional image films. The film was shot mainly where access is otherwise denied: inside a tractor capsule, in the secret tracts of aeronautics and behind the scenes of the big stages. “We wanted to give insights instead of stalling”, said Thorsten Kausch, managing director of Hamburg Marketing GmbH. “The film is an authentic reflection of the Hamburger soul and establishes an intimacy no one can escape.”
"Forbidden" locations to promote the Hamburg Metropolitan Region. Premiere at the Filmfest Hamburg.
Hamburg Marketing GmbH produced a new image trailer to enhance the perception of Hamburg at home and abroad. In densely atmospheric images and poetic words, the three minutes long trailer conveys the feeling of life on and at the banks of the Elbe river. The film was produced to particularly appeal to a young audiences. It premiered tonight at the first day of the Filmfest Hamburg.
Shot at forbidden places
Generation Y in view
The aesthetics of the film specifically address students, young professionals and young families, a thus a young promising target group Hamburg wants to appeal to. “The city covers central values and needs of Generation Y – from exciting career opportunities to the freedom for individual life and family models. Vice versa, it’s just this target group that will drive the future development of the city”, said Kausch. The moving pictures are accompanied by an “Ode to Hamburg” composed by the Hamburg artist Denyo, which reflects the self-image of the city. It says: “The story in tow, looking to the future. A global place, a local word, does what it promises, a city on the move, a city of the world. A city that likes to work, even to yourself. “
Unconventional love letter to the city
Executive producer of the trailer was the film production and brand agency Crossing, whose portfolio includes prestigious clients such as Mercedes Benz, Vodafone or scotch. Prior to turning, the production company had to convince a high-ranking jury of Hamburg’s business, cultural and creative sectors. “As a filmmaker, and proud citizen of the city of Hamburg, it was a great honour to create a moving image concept for the most beautiful city in the world. As real locals, it was clear to us that we do not want any visual adulation. The result is an unpolished and unconventional love letter to the city – and that’s what we had hoped for”, says the director duo Jeffrey Lisk and Bernd Possardt.
Produced in German and English in long and short version, the film will be available to civic and private partners for the promotion of Hamburg at home and abroad. Immediately after the premiere of the film, you will be able to watch the trailer on youtube.com/hamburgahoi.
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Sources and further information
About Hamburg Marketing GmbH
As the city’s strategic brand building holding, Hamburg Marketing GmbH (HMG) is responsible for the strategic development, communication and control of the Hamburg brand with the goal of value creation and quality of life in the city. It coordinates and harmonises the activities of other marketing partners to highlight the attractiveness of Hamburg and its metropolitan region in Germany and abroad. HMG ensures an holistic appearance of the Hamburg brand In the public image and increases the international awareness of Hamburg. To its partners, it serves as pulse and guide.Operating subsidiaries of the holding are the Hamburg Tourismus BoardH, the Hamburg Convention Bureau GmbH, and HWF Hamburg Business Development Corporation.
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