"We are on the map nationwide and an attractive destination for experts and networking of entire industries," said Melanie Leonhard, Senator for Economics. The OMR festival offers insights into digital trends in AI, e-commerce, finance HR, sustainability and diversity. Around 800 international experts including athlete Dirk Nowitzki, bestselling author Sebastian Fitzek, ChatGPT Head of Product Nicholas Turley, Reddit COO Jen Wong, technology scientist Amy Webb and record-breaking musician RAF Camora are expected this year and will be taking part in panel discussions on five stages. The agenda also features over 270 masterclasses and 200 guided tours including four by Hamburg Invest's Startup Unit. Delegates will have plenty of opportunities for networking. More than 1,000 exhibitors are taking part in the OMR exhibition bringing partners together with an expert audience. Apart from tech giants like Google and SAP, Software as a Service (SaaS) companies, SMEs and startups will also be presenting their latest tools and technologies.
The Online Marketing Rockstars Festival gets underway on May 6-7 May 2025 in the Hamburg Exhibition Centre with lots of conferences, masterclasses, side events, guided tours and an exhibition. International speakers in the digital sector, marketing, finance, pop culture, sport and politics will discuss all the latest trends, developments and technologies. More than 67,000 delegates attended last year’s festival making it one of the largest events of its kind. OMR and Hamburg Messe und Congress have extended their partnership for another ten years.
OMR Festival gives insight into digital trends
Role of diversity and inclusion for society
For the past three years, the 5050 Stage has been the focal point of the OMR Festival and was a hotspot of discussions on diversity and equality with an expert audience. Organisers are instead thinking bigger this year. Keynotes, panels and interviews on diversity, equality and inclusion will be held on the festival's main stages in front of 5,000 delegates. "We are thinking bigger," said Isabelle Gardt joint Managing Director and Head of Marketing at OMR in a guest commentary for Hamburg News. "As a knowledge platform, we see our task at OMR as recognising, curating and actively shaping trends and developments. Diversity and inclusion are no longer niche topics, but play a role in society as a whole - and are thus relevant for the entire industry and digital economy."
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