Artificial Intelligence

Futurology from Hamburg - glimpse of world in 2040

3 April 2025
"We will work in gaming chairs and maker spaces," says Birgit Gebhardt, a Hamburg-based futurologist

Birgit Gebhardt was appointed Managing Director of Peter Wippermann's Trendbüro in Hamburg and is now in global worldwide as a futurologist, consultant and speaker. We accompany her on a journey to the year 2040.

Hamburg News: Can the future be predicted amidst a volatile, changing world and disruptive events?

Birgit Gebhardt: They are all the more necessary because we need to understand how the present is changing through e.g., artificial intelligence (AI). There seems to be a new tool for many challenges, but at the same time, we fear vague consequences. Futures research tries to use expertise in science, business and culture to focus on new potential with as little fear as possible, to think about developments in a networked manner - across society and sectors and taking global capitalist forces into account. Participatory processes tend to work with "desirable futures". However, there is a risk of being caught up in the present.

"Office of future is maker space"

Hamburg News: In your new book, "Future Pics", you describe the world in 2040. What can we expect and what developments should we prepare for?

Birgit Gebhardt: In my mind, I describe what work could mean for our lives in future - in a company, in government, in retail, in the family, at university, in a hospital, even in a refugee camp. Everything centers on communication and networking as human support, as a service, as a business model. In 2040, everything in the world will be talking - people, machines, robots, bots, sensors. It will be up to us to make communication work so that everything is understood correctly.

Hamburg News: What skills will we need to live well in future?

Birgit Gebhardt: We need curiosity, courage and a kind of general studies course with a physical connection to our environment. Quite simply, constant training (in experience) to build up broad experiential knowledge and to practise soft skills and critical judgement. We will simulate plenty with digital twins to anticipate risks, and we will interact to develop novelties - partly in a gaming chair, partly together on a product. The office of the future will be a kind of accelerator or maker space, where the best solution is discussed with suppliers and end users.

Birgit Gebhardt, Hamburg-based futurologist
Birgit Gebhardt, Hamburg-based futurologist

"What sets us apart from AI?"

Hamburg News: Nowdays, some people are having themselves frozen so that they can be thawed out in a few hundred years' time. Is it worth it? What are your most surprising research results?

Birgit Gebhardt: Actually, the realisation that people are unique and that we can only do justice to this uniqueness now.

Hamburg News: Now I'm curious...

Birgit Gebhardt: Our natural learning instinct, our curiosity, imagination, our combination of mind and body, biochemistry and emotions, self-awareness and experiential knowledge set us apart from AI. This is very complex and not easily cloned. At the moment, everything revolves around AI. Yet we know hardly anything about our natural intelligence. Our system relies on averages to serve nearly everyone. However, an average is no more suitable for development today than an allowance that is poured out like a watering can. We could achieve far more by focusing on individual support and care through a digital ecosystem and by enabling everyone to take part socially and economically based on their individual abilities.

"I value Hamburg because it brings business and social issues together"

Hamburg News: You probably don't live in Hamburg for nothing. How sustainable is the city?

Birgit Gebhardt: To be honest, love prompted me to come here. I have a few ideas about Hamburg's future. My clients come from all over the German-speaking world. I recently spoke in Riyadh and Tokyo, and my studies take me to the South by Southwest Festival in Austin, Silicon Valley, Beijing and Scandinavia. I like Hamburg because it brings business and social issues together, for instance, with the Housing Alliance (Bündnis Wohnen) to provide more affordable housing. Elsewhere, Hamburg succumbs to its own desires for the future, e.g., when it comes to the primacy of the port. But there are many good initiatives here and room for open talks.

Hamburg News: Many thanks for these exciting insights.

Interview by Karolin Köcher

kk/mm/pb

Sources and further information

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