The Relaunch Fund has proven effective at reviving the city centre and suburbs, according to Michael Westhagemann, Senator for Economics. Vibrant and attractive city centres are needed to encourage people to browse around and shop. "We need attractive centres with interesting events and occasions for retail to maintain economic strength."
The Relaunch Fund promotes sales events and other activities by interest groups and retail associations in the suburbs. The events include, e.g., special seasonal campaigns, pop-up events, planting campaigns, flea markets, city marketing, suburb management, Christmas lighting and professional websites. A total of 87 applications have been approved since the Relaunch Fund was introduced in June 2021 .
tn/pb
