"It's time for a switch in outlook, and for this we are slipping into the employee role and querying outdated job application processes and obsolete ways of thinking in the jobs world," Xing Vice President Marketing and Brand Experience Solon Magoulakis says. The reasons for the changed jobs market are embedded in the demographic shift and in skills shortages. Xing launched a new structured app and homepage in the autumn of 2023. Irrespective of whether users are actively jobhunting or not, they will receive job proposals aimed at their own personal characteristics. For example, jobs for lateral entrants or employers with a particular company will be taken into consideration, the company says.
New Work SE subsidiary starts 2024 with fresh rebranding
The world of work has changed from an employer's to an employee's market. Xing, a subsidiary of Hamburg-based New Work SE, is reacting to this change with a strategic realignment towards a jobs network with personalised job offers and new network functions.
Xing to re-evaluate recruitment processes and obsolete ways of thinking
Individuality and transparency as central values of jobhunting
The new presentation is aligned to the employees' individual requirements. Maximum transparency with respect to suitable job offers is the aim. A multi-channel campaign fronted by the slogan "Time for a new way of jobhunting. Do your own Xing" is to accompany the realignment at the start of the New Year. It will be aimed at the younger target group in particular, "which has a fundamentally different concept of the world of work to that of their parents", Magoulakis says.
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